Fisher Development, Inc. is an award-winning, industry-leading commercial general contractor based in San Francisco. They have built, remodeled, and managed construction for thousands of commercial projects throughout the United States, Canada, and Europe. They wanted to further diversify their range of expertise by focusing on complex, urban core projects and wanted a brand to match their expanding ambitions. We designed a dynamic, strong brand mark that created a bold statement on their stationery, apparel and uniforms, printed materials and signage.
The Fisher identity is made up of a flat, yet dimensional monogram with matching distincitive logotype.
Fisher’s campaign slogan “Building What’s Next” is prominently shown on banners and barriers at their contruction sites.
The stationery system is designed to be both simple and bold.
The Fisher monogram and wordmark easily integrate into the construction uniform.
The branding is distinctive on the company’s uniforms and t-shirts.
These distinctive yellow thermos with the branding were given to the company’s employees.
The Fisher branding on the company work trucks is bold and distinctive.
The brand stands out on printed and promotional material from notepads and notebooks to the company’s brochure.