Sappi, a coated paper company, wanted us to create a promotion that highlighted the cost, performance, and environmental benefits of their sheets versus uncoated sheets. Our solution was to create an informative guide titled True or False that focused on myths and facts. Filled with entertaining urban legends and popular misconceptions, it challenges frequently heard myths such as, “humans only use 10% of their brains” and “lightning never strikes the same place twice.” It also presents an actual side-by-side demonstration of the same image printed with the same press settings on Sappi paper and comparable uncoated grades, so readers can see the tactile and visual differences for themselves.
The True or False cover features a clear varnish overprint that says “False or True”.
The page on the left features textured varnishes on a chameleon. On the right features textured coating that mimics the feel of a fortune cookie.
This spread features 16 different apples with a variety of coatings and varnishes.
This page features a tactile varnish on the brain with a metallic glow on the face on the left with wood grain on the chair on the right.
This page features a coating on the Eames chair which simulates the feel of wood grain.
This spread features a textured coating on the alligators so the viewer can feel their rough skin.
This page features a dimensional varnish on the glasses so the viewer can feel the shape of the objects.
A gatefold reveals a dollar with a statement reading “Your Dollar Will Stretch Much Further on Coated Paper.”